The Red Ribbon Week Campaign for Drug-Free Youth was initiated in 1985 following the murder of Federal Agent Enrique Camarena by drug traffickers.  The red ribbon was designated as the symbol of intolerance of illegal drug use and a commitment to a drug-free life style.  The Red Ribbon Week Program provides an opportunity for communities to unite and raise awareness of alcohol and other drug abuse.  RAYSAC is excited about promoting Red Ribbon Week in the Roanoke Valley as an excellent way to demonstrate our commitment to a drug-free community.

2017 Red Ribbon Week will be recognized October 22-28, 2017 for the Roanoke Valley.

There will be six $250 awards for which schools can compete. All schools are invited to compete for each award, but can only win one award. It is necessary to register your school if you are planning to participate. Once a school registers, then award applications will be sent out.

All schools that register before October 4, 2017 will be entered into a drawing to receive $100 toward their school’s RRW activities. We encourage you to register today! Regular registration closes on October 18, 2017.

School Award Descriptions

CLICK HERE to Register for 2017 RRW

Student Contests! Area students are invited to participate in our poster and media contest. See contest entry criteria below:

MEDIA CONTEST CRITERIA 2017: All middle and high school students are invited to participate.

POSTER CONTEST CRITERIA 2017: All elementary students are invited to participate.

Resources for Red Ribbon Week:


If you would like a printed copy of our Resource Guide, please contact us and one can be mailed to you.

For national tools and resources you need to effectively promote the Red Ribbon Week® campaign check out the following website:

Red Ribbon Week®


For more information, please contact our office at 540-982-1427 or